TikTok is following Snap and Facebook by launching an audience network, which means it desires to make extra money from advertising that appears on alternative apps.
Having an audience network implies that when advertisers purchase ad spots on
TikTok, they can additionally purchase ad spots on alternative apps at constant time. The network
is presently accessible in Japan, and a report
in industry publication
AdWeek suggests it’s being
tested in East Asia, as well as in
China, where the
app is known as
Douyin. It’s unclear whether or not it’ll be extended to other markets.
Facebook has had its own audience network since
2014, and claims that advertisers see higher click-through rates as a result —
and after all, it additionally means more ad dollars for
Facebook. Snapchat launched its audience network in April, declared at its Partner Summit in Los Angeles, as it struggled to keep up user growth.
TikTok has taken the social media world by
storm, being the number one
most downloaded app on iOS globally in 2018. Its main financial gain source are purchases individuals make through the app —
people purchase virtual
currency, which they
then gift to content creators.
It is principally utilized
by teens and pre-teens and permits users to
make and share short videos, and has 500 million active monthly users, compared with Twitter’s 326
million; however its
ad business seems to
be presently small, with advertisers having
to register to its
“create an ad”
page before being contacted by a sales rep.
The app has come under fire within the U.S. and U.K. for a way it collects
children’s info. The
Federal Trade Commission penalized it
$5.7 million in February for illegally collecting such info,
and in July the
U.K.’s info Commissioner’s officedeclared it’s investigateing whether TikTok had violated the EU’s General data Protection Regulation
(GDPR).
TikTok is owned by Chinese giant ByteDance, a private company reported to be value $75 billion. It additionally owns news aggregator Toutiao, video-message app Duoshan and Indian social network Helo.
Advertising partner in TikTok – TikTok smm panel FollowGram.net. Promotion of project Dkoated.com in TikTok and getting more.