
TikTok is following Snap and Facebook by launching an audience network, which means it desires to make extra money from advertising that appears on alternative apps.
Having an audience network implies that when advertisers purchase ad spots on
TikTok, they can additionally purchase ad spots on alternative apps at constant time. The network
is presently accessible in Japan, and a report
in industry publication
AdWeek suggests it’s being
tested in East Asia, as well as in
China, where the
app is known as
Douyin. It’s unclear whether or not it’ll be extended to other markets.