TikTok is following Snap and Facebook by launching an audience network, which means it desires to make extra money from advertising that appears on alternative apps.
Continue reading TikTok follows Snap and Facebook by launching attempt to run ads in other apps
Having an audience network implies that when advertisers purchase ad spots on TikTok, they can additionally purchase ad spots on alternative apps at constant time. The network is presently accessible in Japan, and a report in industry publication AdWeek suggests it’s being tested in East Asia, as well as in China, where the app is known as Douyin. It’s unclear whether or not it’ll be extended to other markets.