Facebook adds Instagram planning to Creator Studio

Social media marketers rejoice. If you head over to Facebook’s Creator Studio app, you’re probably to see a notification like this at the highest of your dashboard.

Yes, that’s right – native Instagram planning, via an official app.

Instagram scheduling has long been a headache for social managers, resulting in a variety of alternative posting options, each of which has its own worth and capacity.

Most of these choices have been restricted thanks to Instagram’s API restrictions on what third-party tools can access, and the way they can post – although Instagram did offer capacity for third party suppliers to facilitate Instagram scheduling last year.

This new option, however, provides enhanced capability, in that you can better see specifically what your Instagram posts will look like, which is similar to posting to a Facebook Page natively, as opposed to through a planning app.

The new Instagram scheduling choice has been rolling out to users over the past month, although it looks to have been expanded more loosely this week (as noted by social media professional Matt Navarra), so if you don’t have it yet, you probably will shortly.

We have actually provided an in-depth summary of the method – firstly, if you want to schedule your Instagram posts, you need to possess an Instagram business account connected to your Creator Studio dashboard.

Once you do, head to that profile and choose ‘Create Post’ at the top left of screen, which is able to enable you to decide on whether you want to post to your ‘Instagram Feed’ or IGTV’.
(Note: You can’t schedule Instagram Stories posts as yet).

In the feed post option, you can transfer your image and add in your caption, alongside emojis, location tags, etc. you can additionally edit your image content within the Creator Studio workflow.

Also worth noting – you can add multiple pictures here, which is a component that a lot of third-party tools are unable to facilitate.
Once you’re ready to schedule your post, you click on the drop-down arrow next to the ‘Publish’ prompt at the bottom right of screen, which will point out the scheduling tool.

You can then set the date and time you want to post, whereas you can additionally view a full list of scheduled Instagram posts within Creator Studio workflow.

The option will undoubtedly make a lot of social media managers terribly happy, with full Instagram post and scheduling functionality designed into an official app. that might make Instagram management much easier – although some have additionally questioned whether posts which come through this process will see less engagement, as has long been the concern with varied third-party scheduling tools.

It’s clearly too early to mention, however it’ll be worth experimenting with and seeing what results you get.